Specific objective
3.1 Sustainably valorise Alpine Space cultural and natural heritage
  • Clustering and economic cooperation
  • Cultural heritage
  • Regional planning and development
  • Sustainable management of natural resources
  • Tourism
Date of submission
29 May 2017
Last update
19 June 2017
Main objectives
Overall objective is to enhance the research, valorisation, promotion and protection of Alpine Space natural and cultural heritage by determination of “Ceramic Road”, which will enrich and upgrade the touristic offer in Alpine space through establishment of sustainable business model for sustainable valorisation and innovative utilization of natural materials (clay, location of clays), knowledge of traditional crafts and ceramic products for fostering sustainable tourism and green growth of local communities.
Description of activities
The work will be divided into 7 work packages: WP1 – Mapping of ceramic workshops (ancient and present) WP 2- Analysis of paints and coatings from ancient period and Development of modern, green substitutes for close-to-ancient ceramic products WP 3- Exchange of best practices and pilot deployments WP 4- Branding and marketing of newly developed autochthonous ceramic products based on Alpine cultural identity, IPR management WP 5- Networking events and strategy development including community building and toolkit for education WP 6 – Project management WP 7 – Communication and dissemination of project results
Envisaged outcomes
The “Ceramic Road”, which will be designed during the project, will present a stimulator for different kind of multilevel networks and collaborations and another flywheel for creative industries. It will connect touristic workers in Alpine space using ceramics as one of key trends; different disciplines, especially among history, archaeology, ethnology and chemistry, and different sectors- besides, project aims to strengthen transnational cultural identity that was beyond existing borders, connecting key architectural and lifestyle. The findings will be used in the implementation of the Ceramic Road in the alpine communities, preparation of stories for its management, promotion and sustainable maintenance as well as in the design of the new tourist products.
Partners found
  • ZRC SAZU Slovenia
  • National Institute of Chemistry, Slovenia
  • University Ca Foscari, Venezia, Italy
Partners wanted in the following countries
  • Austria
  • France
  • Germany
  • Liechtenstein
  • Switzerland
Partners wanted from the following institutions
  • Local public authority
  • Regional public authority
  • Sectoral agency
  • Infrastructure and (public) service provider
  • Interest groups including NGOs
  • Business support organisation
Comments on partners wanted
  • More specifically, we are looking for:
  • Design and tourism experts
  • Creative industries
  • Marketing experts
  • Municipalities and its associations
  • Regional development agencies
  • Historical museums in the area for mapping of ceramic workshops