Dream: seeing Alpine citizens bike more and drive less

In the Alps, people often move by private car while ignoring more sustainable means of transport. SaMBa explores new ways of leveraging rewards and pricing to trigger change in mobility behaviour. Project partners develop and test nine innovative campaigns to increase the use of low-carbon options like car-sharing, car-pooling, biking, hitchiking and public transport. The lessons learned through these experiences are then made available to all Alpine policymakers committed to developing effective behaviour change policies.

Find out more here: www.alpine-space.eu/samba