Wed 14 April 2021
  • AT

DigithON - Green Mountain

Use digital solutions to make your company more sustainable, more agile and stronger. For sustainable business in the Alpine Space.

The international online event "DigithOn Green Mountain" connects companies from the Alpine region with digital solution providers. You can expect interesting keynote speakers, pitching sessions and an online cooperation exchange to expand your network.

Date: Wednesday, 14 April 2021
Time: 09:00 - 18:00 hrs
Location: online
Language: English

The event will focus on Alpine technologies, sustainability, renewable energy, circular economy, sustainable materials, textiles and materials.



09:00 h
09:30 hrs
Keynote Speech, Prof. Alexander Wurzer
10:45 a.m.
11:00 a.m.
Pitching Sessions
12:30 p.m.
Lunch break
14:00 - 18:00
Cooperation Exchange - Digital Networking


In the afternoon there is the possibility to participate in the virtual cooperation exchange. On the platform, a profile can be created on which offers and what is being sought can be indicated. Participants can expand their network in individual short meetings, find reliable new partners and discuss innovation opportunities. The meetings can be booked from Monday, 22 March 2021.


Event information

Participation is free of charge.
Participation is only possible via online registration.


Target groups

  • Companies interested in developing digitalisation projects
  • Companies looking for digital service solutions
  • Companies looking for partners and new cooperations
  • Innovative companies and start-ups looking for new customers and partners
  • Industry experts
  • Academics who are planning development and innovation projects in relevant fields.

An event within the framework of the Interreg project Be Readi Alps.



Prof. Dr. Alexander J. Wurzer
Protecting Digital Solutions with Intelectual Property Mangement

In this keynote session, you can expect applicable knowledge about best practices for intellectual property protection and real-world examples of business model development with intellectual property. Learn how to sustainably protect your innovation success in the digital era in to create added value in your company.

Prof. Wurzer, expert on IP-Management, will discuss in detail how to protect the look and design of furniture and natural alpine wood decor with IP. He will explain how Schattdecor has addressed this challenge and used a smart digital watermark that can identify counterfeit products to protect their business.

Another topic will be the efficient use of resources and energy, which is particularly important for the lighting industry. Here, Prof. Wurzer will explain how Signify has created a licensing program for lighting solutions that helps customers use light more efficiently in various scenarios, from interactive offices to smart home solutions.

About the speaker

  • Professor of IP-Management at CEIPI University of Strasbourg(Intellectual Property Law and Management)
  • Head of the Steinbeis Transfer Institute for Intellectual Property Management of the Steinbeis Academy
  • Managing Partner of WURZER & KOLLEGEN GmbH (company for strategic IP management)
  • Chairman of the DIN committees DIN 77006 for quality in IP management and DIN 77100 for patent evaluation
  • Member of the Board of the German Institute of Invention e. V. (D.I.E.) | Spokesman of the Board of Trustees of the Diesel Medal
  • Fellow at the Alta Scuola Politecnica in Milan / Turin Polytechnic.
  • Jury member of the German Innovation Award of the German Design Council
  • Member of the IP Assessment Expert Group of the European Commission.