MCI is one of the Austrian project partners of AlpBioEco and is based in Innsbruck. The Entrepreneurial School ® has more than 3,400 students and 27 study programs in the areas of Management & Society and Technology & Life Sciences. Besides teaching, MCI is also dedicated to research covering more than 13 different disciplines such as Food Science & Biotechnology and Innovation, Entrepreneurship & Marketing.

Know you better as a project partner

  1. How many people work in your organization on the AlpBioEco project and what are their roles?

MCI was involved in two work packages of the AlpBioEco project. In the first work package of the project, FH-Prof. Dr. Katrin Bach, Sandra Dalvai and Rosa Wagner focused on exploring the potentials of apple pomace, apple wax extract, and polyphenol extract from apple pomace in the laboratory.

In the second work package, FH-Prof. Dr. Oliver Som, Lucas Huter, Juliana Pattermann, FH-Prof. Dr. Antje Bierwisch, FH-Prof. Dipl.-Kfm. Bernd Kirschner, and Andrea Haas worked on the development of eco-innovative business models (E-IBM) for the identified high-potential value chains in the first work package T1.

  1. Walnuts, apples, or herbs? Which team do you belong to and why?

Katrin Bach: Being a bio- & food technologist in Tyrol, Austria, I am fascinated by the new opportunities and paths that apples and their by-products provide for our local apple farmers.

Bernd Kirschner: One of the business models that emerged from the open innovation workshops was a digital platform. This platform not only has the potential to create value in terms of physical products and services but also across functions and industries. Thus, I, fortunately, do not have to decide on one or the other value chain team.

  1. What are you currently doing as work for the project?

Oliver Som: MCI’s main involvement focused on work packages T1 and T2. At the moment, we are excited to observe the validation and implementation of the developed eco-innovative business models in work package T3 of the AlpBioEco project.

  1. Why did you choose to work for AlpBioEco?

Lucas Huter: I joined MCI’s AlpBioEco team because the project was a unique opportunity to contribute to the development of the Alpine bioeconomy. Hosting open innovation workshops in different locations and with interdisciplinary participants was not only exciting but also rewarding. We are now seeing several of the developed eco-innovative business models being executed and I am looking forward to seeing the results.

You and the bioeconomy

  1. In your opinion, how can AlpBioEco help to develop bioeconomy?

Antje Bierwisch: The open innovation workshops in work package T2 were designed with a foresight-based approach in mind, ensuring the consideration of future customer needs and concerns.

Juliana Pattermann: One fascinating aspect of AlpBioEco is that it is not only an interregional project but reaches a broad variety of stakeholders. I believe that by involving public authorities, interest groups, higher education and research institutions, and enterprises and SMEs, AlpBioEco has the potential to truly leave a mark.

  1. Why do you think the bioeconomy is so important for the Alps?

Oliver Som: Bioeconomy allows local farmers to go beyond harvesting their produce and move from the primary sector to second and tertiary sectors, where they can capture more value and sustainably use their by-products. The positive feedback we have received so far from local stakeholders has been rewarding and shows that the AlpBioEco project is right on point.

Antje Bierwisch: The Alpine space has a rich and vast array of natural resources. By treating these resources carefully and sustainably, long-term value creation can be secured not only for us but also for the generations to come.

  1. If you had to choose a symbolic word or expression representing the AlpBioEco project, which one would it be?

Katrin Bach: Explorative
Antje Bierwisch: Future-oriented
Lucas Huter: Interdisciplinary
Bernd Kirschner: Innovative value models
Juliana Pattermann: Building cross-border relationships
Oliver Som: Creative and open-minded

You can follow MCI’s activities at the following links: 

Facebook: MCInnsbruck
Youtube: MCInnsbruck
LinkedIn: management-center-innsbruck
Instagram: mcinnsbruck / #WeAreMCI

From left to right: Lucas Huter, Juliana Pattermann, Prof. Dr. Antje Bierwisch and Prof. Dr. Oliver Som, part of the MCI team. 

Photo: AlpBioEco Project Partner MCI © MCI