BM#03 - Digital service platform
Germany and Slovenia
At present, no such marketplace exists in Germany, besides a prototype developed by another research project: “Digitale Rohstoffbörse”. The “Digitale Rohstoffbörse” provides similar services with similar aims. Therefore, we researched and tested the platform based on this existing platform.
Business and marketing opportunities
Most of the marketing and sales strategy focuses on the online business. Greater awareness of the platform can be achieved through word-of-mouth by as many users and participants registering on the platform as possible or with the help of online social networks. The target group includes people from different areas: the start-up scene as well as farmers, private persons and also industry actors can benefit from these services. Promotions and coupons via subscription to encourage the use of the digital platform can be one of the marketing strategies. It is important that the issue of regionality is further supported and remains in the foreground. New economic cycles should be created and a big step towards sustainability should be taken by reusing products. Of particular interest are the possibilities to improve the supply and availability of raw materials, to influence sustainable development and networking (e.g. in the Alpine region), how digitisation can contribute to more sustainability in the value chain and how transparency can be implemented. From the point of view of the project partners, the „Digital Raw Materials Exchange for Sustainable Raw Materials“ is well suited as an innovative portal to improve interregional networking and market transparency with regard to raw and residual materials in the future.
Suggestions for the next steps
A more detailed analysis of the strengths, weaknesses, opportunities and threats (“SWOT” analysis) and a market analysis are needed. In addition, the potential distribution channels need to be explored. For the further development of the platform, it is also crucial to find a responsible person who can invest time and energy in the regular maintenance of the platform. Especially important for the long-term optimal use of the platform are first users in the initial phase that can provide feedback. Creating a mobile app for the platform could be beneficial, as this could make it easier to use the platform spontaneously or lead to more frequent searches.
For further details, please read our Best Practice Brochure.