Work Package 3: Pilot cases based on knowledge transfer
AlpFoodway developed innovative practices in pilot sites (eg. large protected areas). The tests focus on reusing, reinventing, reactualizing traditional practices and the safeguarding “sustainable” productive landscapes (i.e., terraces, forests) and create knowledge transfer about Alpine Food Intangible Cultural Heritage tourism marketing strategies and commercial exploitation also enhancing the intergenerational transmission of skills.
1 - PILOT ACTIONS
Capacity development: reinventing traditional jobs using farming traditions and food heritage in an innovative context
To keep Intangible Cultural Heritage food production alive and to reinvent it in regions where knowledge still exists but lack of practice is increasing, capacity development is needed. Combining involvement of stakeholder and population, experiences from other alpine regions and intergenerational dialogue and applying traditional methods as workshops, thematic days but also new IT/media based approaches we are raising awareness in the population about the opportunity to reinvent jobs and transfer knowledge.
Experience transfer: Combining tourism with the promotion and protection of Alpine natural and cultural heritage
Authentic experiences play an important role in tourism. User generated content transferring exceptional stories to friends and relatives is powerful in marketing. This activity aims to setup mixed groups of Intangible Cultural Heritage food producers and tourism stakeholders. The activity focuses on a) involving stakeholders b) creating authentic experiences around Intangible Cultural Heritage food: sharing handicrafts knowledge how to process indigenous varieties, the connection between place and landscape of production.
Visibility and distribution of green and fair products respecting Alpine Space cultural and natural heritage
There exists an increasing interest in high quality food which was produced in a sustainable and fair way. To many consumer’s alpine food seems to be quality products, which is not always the case. To valorise Intangible Cultural Heritage food two elements are needed: by modern distribution systems they must be available and by an easy understandable communication they must be visible and have a high recognition value.
- Valposchiavo (CH) & Valle Camonica (IT): vocational training module “innovative communication”
- Trentino (IT): Development and testing of a format for “Food and Landscape Laboratory”
- Valais (CH): app "La cuisine maison du Valais"
- Upper Sava Valley (SL): Promoting fair local food and traditional cuisine
2 - TRANSNATIONAL KNOWLEDGE TRANSFER PLATFORM AND SYNTHESIS WORKSHOP
The three areas of production, valorisation by tourism and the visibility of Alpine food Intangible Cultural Heritage are connected and need each other. By an expert synthesis workshop in combination with an excursion, general results have extracted and a transnational synthesis was compiled as input for the project political document, the AlpFoodway vision paper.