A cross-disciplinary, transnational and participative approach to Alpine food cultural heritage

University of Innsbruck

The University of Innsbruck (AT) is western Austria's largest institution of higher education and research and covers a broad range of teaching areas. It is organised in 16 faculties, 79 departments and 37 research platforms & centres. The University of Innsbruck is serving as the home university of the Austrian provinces of the Tyrol and Vorarlberg as well as the home University of Liechtenstein and the Autonome Provinz Bozen – Südtirol / Provinzia Autonoma di Bolzano – Alto Adige (Italy).

UIBK - Department of Strategic Management, Marketing and Tourism

The University of Innsbruck’s Department of Strategic Management, Marketing and Tourism has developed competences in the domains of strategic management, strategic marketing, branding, retailing, tourism, and consumer culture research, in particular. Researchers from the branding and marketing unit will contribute to the understanding of regional food consumption and perception, and how food cultural heritage can be sustainably managed and marketed. The team of the branding and marketing unit contributes primarily to WP 2 (IDENTIFICATION OF BEST PRACTICES IN THE COLLECTIVE COMMERCIAL VALORISATION OF ALPINE FOOD INTANGIBLE CULTURAL HERITAGE), which includes:

  • the mapping of current cultural food heritage initiatives;
  • an in-depth investigation into best practice initiatives and failures to detect important success factors;
  • an online investigation into consumer perceptions and consumption patterns;
  • educative tools;
  • a vision paper with a general strategy how to sustainably market alpine food heritage.

UIBK - Department of Sociology

The University of Innsbruck’s Department of Sociology has competences in rural sociology. Researchers from this department will contribute their expertise in the realm of (agro-)food studies, cultural landscapes in mountain regions, human-environment relations, regional and rural development as well as changes of the socio-cultural position of agriculture and farmers. The team of the Department of Sociology contributes primarily to WP 1 (IDENTIFICATION & INVENTORY OF ALPINE FOOD INTANGIBLE CULTURAL HERITAGE ), which includes the identification of value chains that binds past, present and future alpine food heritage and its inventorying.

Check the AlpFoodway project page on the University of Innsbruck website


 Andrea Hemetsberger - responsible project partner | Andreas Plank - coordination WP2 | Markus Schermer, Rike Stotten - coordination WP1 | |