BE-READI ALPS will use multiple approaches to involve its target groups and stakeholders, which are mainly aimed at their direct participation during multiple events and initiatives and – most importantly – at their involvement during critical phases of the project’s implementation.
General communication tasks (media work, international events, open innovation initiatives, visual and digital tools) are part of Work Package Communication (WP C). In order to create a wide network that can profit from the Alpine Space innovative ecosystem, the project will benefit from the support of journalists and media to corroborate its intensive awareness marketing campaign.
The purpose is to get companies involved in the BE-READI ALPS community, receiving targeted information, diagnostic services, mentorship, being connected with investors and technical partners (or clients in the case of start-ups) located in the Alpine Space.
This powerful activity will be condensed also in the publication “Relaunch mature business in the Alpine Space: the BE-READI ALPS way” to demonstrate that even mature and traditional SMEs could be re-launched if properly supported.
The project offers different international events, open to the public and all interested parties: 12 BE-READI Breakfasts, 11 Ideas Factory, 3 Digithon and one BE-READI Investors Day.
To conclude, external communication will be established through different approaches that aim at making the project known and identifiable both to the general public and to the more specific groups of stakeholders addressed. These are:
- Alpine SMEs and mature companies,
- local, regional and national public authorities,
- digital providers and
- business support organization
Logos & Project image
Press releases (D.C.2.3)
- #1 Project Launch (30/10/2019): Una seconda vita per le imprese nel segno dell’innovazione (Italian)
- #2 Project Launch (04/03/2020): Handelskammer Bozen: Neue Initiative BE-READI ALPS (German)
- #3 Project Launch (17/04/2020): BE-READI ALPS: facilitare l’innovazione, l’internazionalizzazione e la digitalizzazione delle PMI nelle regioni alpine (Italian)
- #4 Training webinars for companies (11/05/2020): Online i webinar di Unioncamere-Eurosportello (Italian)
- #5 Training webinars for companies (11/05/2020) published on Venetonews.it
- #6 IDEAS FACTORY STYRIA (October 2020): Be Readi - Start 2nd Life Project Now (German)
- #7 DigithON Turn ON Digital Transformation (02/12/2020): Virtual networking event within the BE-READI ALPS project (German)
- #8 DigithON Turn ON Digital Transformation (11/12/2020): Press release to announce results of DigithON Turn ON Digital Innovation (German)
- #9 DigithON Travel Industry (11/02/2021): Innovation et digitalisation dans l'industrie du tourisme (French)
- #10 DigithON Travel Industry (15/02/2021): DigithON Travel Industry: l’evento per l’innovazione nel turismo (Italian)
- #11 DigithON Travel Industry (19/02/2021): aws invites SMEs from tourism to digithON as part of an EU project (German)
- Tourismuspresse (24/02/2021) | Online-Workshop Austria Wirtschaftsservice (aws) für KMUs aus dem Tourismus im Rahmen des EU-Projekts „Be-Readi Alps“ (Online workshop Austria Wirtschaftsservice (aws) for SMEs from the tourism sector as part of the EU project "Be-Readi Alps")
- Digital Innovation Hub West (28/07/2020) | Geballtes Know-how einfach per Mausklick mit der neuen Online-Seminarreihe 3×3 Tirol ( Concentrated know-how simply by mouse click with the new online seminar series 3×3 Tirol)
- FactumEVENT (07/10/2020) | Projekt BE READI ALPS in primeri dobrih praks MSP na področju digitalizacije (BE READI ALPS project and examples of good practices of SMEs in the field of digitalization)
- Eurosportello Veneto (10/11/2020) | We.trade l'innovativa piattaforma digitale per semplificare il trading globale (Announce of webinar " We.trade the innovative digital platform to simplify global trading")
- Unioncamere Veneto (01/11/2020) | We.trade l'innovativa piattaforma digitale per semplificare il trading globale (Announce of webinar " We.trade the innovative digital platform to simplify global trading")
- Cluster Mechatronik & Automation (08/12/2020) | DigithON: Turn ON Digital Transformation, Digitale B2B Netzwerkveranstaltung am 10. Dezember (DigithON: Turn ON Digital Transformation, Digital B2B networking event on December 10)
- Unioncamere Veneto (11/12/2020) | DigithON Turn ON Digital Transformation
- Assocamerestero (2019) | Presentation of BE-READI ALPS Project
- Contournement (June 2020) | Power your digital transition with no-code tools
- French Tech Aix-Marseille - Région Sud (May 2020) | How to build memorable customer experience through human empathy and experimentation?
These are information on the project activities announced in external project's newsletters. Project partners have sent information, press releases and invitations to external sources that have relaunched them through their newsletters.
- #1 | Mosaico Europa (24/04/2020): EsperienzEUROPA, Le best practices italiane. BE-READI ALPS: facilitare l’innovazione, l’internazionalizzazione e la digitalizzazione delle PMI nelle regioni alpine
- #2 | Eurosportello Veneto (30/11/2020): Announcement of DigithON Turn ON Digital Transformation
- #3 | Newsletter des Steinbeis-Europa-Zentrums und der Steinbeis 2i GmbH (Dec. 2020): Announcement of DigithON Turn ON Digital Transformation
- #4 | Eurosportello Veneto (15/12/2020): Report on DigithON Turn ON Digital Transformation
- #5 | Eurosportello Veneto (31/01/2021): Announcement of DigithON Travel Industry
- #6 | Eurosportello Veneto (15/02/2021): Report on DigithON Travel Industry
BE-READI BREAKFAST (D.C.4.1)
- Venezia Mestre, Italy (04.02.2020)
- Milano, Italy (18.02.2020)
- Bolzano/Bozen, Italy (23.01.2020)
- Munich, Germany (19.02.2020)
- Stuttgart, Germany (20.01.2020)
- Marseille, France (10.09.2020)
- Avignon, France (05.03.2020)
- Graz, Austria (20.01.2020)
- Vienna, Austria (22.01.2020)
- Innsbruck, Austria
- Maribor, Slovenia (09.06.2020)