CIRCULAR4.0

CIRCULAR4.0 Communiction strategy

CIRCULAR4.0 communication is leaded by Veneto Innovazione S.p.A. under the coordination of the lead partner and the cooperation of all the CIRCULAR4.0 partners.

 

CIRCULAR4.0 communication approach, objectives, messages, targets and tools are:

 

Objective 1

SMEs will strengthen their digitalisation processes oriented to make the Alpine Space greener, cleaner and sustainable

Communication objective: raise awareness

Communication approach: SMEs will be assisted in their digitalisation process according to the principle of the circular economy; SMEs will have the possibility to innovate their business models and get access to financial instruments implemented by Regions and EU programmes in view to accelerate the transition to the circular economy and to have better financial conditions for their investments in digital technologies and Alpine networks created.

Target: SMEs

Communication tools:

  • Social networks;
  • Project brochure and flyers;
  • Newsletter;
  • Press releases or press conferences;
  • News on project website.

Communication objective: influence attitude

Communication approach: Digitalisation and circular economy must go together and the former is an enabler for the latter. This message will be transferred to SMEs in the Alpine area. The communication action intends to influence SMEs approach to digitalisation processes according to the Alpine peculiarity. SMEs will look at circular economy as a competitiveness element and not only as compulsory rules to be accomplished.

Target: SMEs

Communication tools:

  • Project brochure and flyers;
  • Newsletter;
  • Press releases or press conferences;
  • News on project website;
  • News on social media.

 

Objective 2

Intermediary organization and service providers will raise knowledge on circular economy and digitalisation and will improve their capacity to assist SMEs

Communication objective: raise awareness

Communication approach: Intermediary organization and services providers will be assisted both to improve their competence to assist SMEs and implement digitalised circular economy actions, to both increase their knowledge on the opportunities and the responsibilities for a sustainable development, eco-innovation and better life conditions.

Target: Intermediary organizations

Communication tools:

  • Workshops;
  • Newsletter;
  • Flyer;
  • Success cases brochure;
  • Social networks.

Communication objective: Influence attitude

Communication approach: Intermediary organization will learn how to connect sustainable development, eco-innovation and circular economy processes with digitalisation. Nowadays they are mainly approached separate. CIRCULAR4.0 will strengthen their relationship and will demonstrate the added value of the digitalisation to achieve new jobs and sustainable development.

Target: Intermediary organizations

Communication tools:

  • Workshops;
  • Success cases brochure;
  • Newsletter;
  • Project web-site.

 

Objective 3

Policy makers and stakeholders contribute to an action plan to foster the transition of the Alpine Space to the circular economy strengthening digitalisation processes by SMEs oriented processes

Communication objective: raise awareness

Communication approach: Circular economy and digitalisation are not very popular topics for policy makers and stakeholders yet. Communication activities addressed to them will increase their knowledge and understand better the relationship between sustainable development and digitalisation.

Target: Policy makers and stakeholders

Communication tools:

  • Newsletter;
  • Flyer;
  • Success cases brochure;
  • Workshops.

Communication objective: Influence attitude

Communication approach: CIRCULAR4.0 communication actions will support policy makers and innovation stakeholders to change their approach to digitalisation, to be considered not only linked to the industrial production, but a condition for well-being and to improve the general life conditions of the Alpine areas

Target: Policy makers and stakeholders

Communication tools:

  • Success cases brochure;
  • Success cases exhibition;
  • Newsletter;
  • Workshops.