Introduction and objectives
Tourism is a major engine for job creation and a driving force for economic growth and development in the Alpine programme area. Yet alpine tourism is currently experiencing challenges such as climate change and is often only focussed on specific regions. Global trends such as a thirst for nature-based experiences and increased health consciousness hold considerable opportunities for developing innovative nature-based health tourism value chains. To fulfil this potential, the project will provide policy-makers, regional developers, Alpine regions and SMEs access to innovation knowledge and to implementation tools.
The overall objective of HEALPS2 is to develop and improve framework conditions and tools for a better utilisation of Alpine-specific natural health resources for the development of innovative tourism products and service chains. It connects academia, different business sectors such as the health sector, tourism and local service providers, as well as innovation and transfer agencies to jointly implement new business models that improve value creation across sectors in Alpine destinations. This transnational and transversal approach is built on unique Alpine natural health resources and strengthens the Alpine territorial innovation capacity.
- Initiate mutual learning on health tourism development and implementation strategies from different regions by the involvement of actors from the quadruple helix
- Enhancing access to and use of innovation knowledge in Alpine regions regarding evidence-based health tourism development and cross-sectorial value chains
- Facilitate a more innovation driven tourism policy and business development in Alpine regions
Main programmed outputs
T2.1.1-Tactical Health Management Toolset: A digital tool to assess and simulate the valorisation of alpine resources for health tourism services. It analyses data to assist in the development of regional strategies through a logical and mathematical model implementation.
T2.2.1-Alpine Health Tourism Innovation Model: The schematic model provides an easy to follow framework and techniques in order to enhance the capacity of Alpine regions in innovative health tourism development with an integrated transnational approach.
T3.1.1-Training Toolkit: The toolkit on the techniques and tools developed induces engagement, raises awareness and enables the preparation of high-quality projects for the target groups.
T3.2.1-Alpine Health Tourism Action Plan: It contains comprehensive innovation strategies on regional and transnational levels for deriving greater values from Alpine assets incl. a white paper with policy recommendations for support schemes targeting three EU policy levels.