MELINDA

Mobility Ecosystem for Low-carbon and INnovative moDal shift in the Alps

“MOBILITY E-TOOL IN MARIBOR – THE WAY TO ATTRACTIVE AND SUSTAINABLE CITY”, Maribor, Slovenia

RESHAPING MOBILITY CHOICES AND LIFE RHYTHMS DUE TO COVID19

STARTING OBJECTIVES before COVID19

  • Starting objective of Maribor pilot was to improve the behaviour patterns of citizens, especially employees of the municipality, public companies and university who are among the biggest employers in the city.
  • The goal was to increase the use of sustainable means of transport by implementing soft measures (e-tool) tested by citizens.
  • Beside testing travelling habits we wanted to show citizens the advantages of different use of transportation: comfort, safety, health, lower negative influence on the environment, carbon footprint.
  • We also wanted to raise awareness among Maribor citizens about the consequences of their own choices regarding the selection of means of transport for the environment. The introduced E-tool would help citizens to choose the most optimal mean of transport by integrating different information (location,
  • timetables, travelling habits, carbon footprint).

 

RESHAPED CHALLENGES due to COVID19

  • Our objective stayed pretty much the same - to improve the behaviour patterns of citizens. We will still introduce an e-tool for mobility planning and information.
  • Due to COVID-19, there was a suspended situation regarding the performance of the on-line survey about mobility habits of the biggest employers in Maribor. We expect to perform it during the summer.
  • The focus will be to inform citizens about different mobility options (infrastructure and services) to better plan mobility and to offer municipal officials and researchers an e-tool for better planning of mobility measures.
  • The pilot will now address the question how the use of different on-line information affects the possibilities to change the modal split and the carbon footprint.
  • Apart from that the pilot will also upgrade the GIS spatial platform of MOM with the selected data of sustainable mobility

 

 


Start-up description of the pilot project idea

Maribor is a city with a population of more than 100.000 inhabitants and represents the second most important political, economic, educational centre of the Republic of Slovenia (it is also the second biggest city). More than 50.000 person come to city centre every day (generally by car) and about 300.000 trips are made every day inside the city, only 9% of which is made by public passenger transport.

Pilot project challenges

The Sustainable Urban Mobility Plan recently approved, defined the main challenges of the city mobility needed to be tackled. Just after the need of maintenance and revitalisation of traffic infrastructure, on the second place, comes the poor offer of public passenger transport.

Main and specific objectives of the pilot project

Focus of Maribor pilot will be to improve the behaviour patterns of citizens in order to increase the use of sustainable means of transport (especially public transport, cycling and walking) by implementing soft measures (e-tool) tested by citizens. The introduced E-tool will help citizens to choose the most optimal mean of transport by integrating different information (location, timetables, travelling habits, carbon footprint).

Main pilot activities to reach the objectives:

  • Collection of existing data in the local context
  • Field analysis of people’s needs
  • E-tool development/adaptation to local needs
  • E-tool testing
  • Introduction and promotion of e-tool between different stakeholders


Pilot project target groups

The end users interested by Maribor Pilot are members of the general population living in the city, especially employees of the municipality, public companies and university who are among the biggest employers in the city. The aim is to reach the broadest part of population possible, in particular commuters (for working reasons) in order to test their travelling habits and to show them advantages of different use of transportation: for citizens (comfort, safety, health) and for environment (lower negative influence on the environment, carbon footprint). We also want to raise awareness among Maribor citizens about the consequences of their own choices regarding the selection of means of transport for the environment.

Connector persons for our end users are head of departments, mayor and people in management positions in municipality, university and public companies.