MELINDA

Mobility Ecosystem for Low-carbon and INnovative moDal shift in the Alps

“CARPOOLING IN RURAL AREAS OF SWITZERLAND”

Start-up description of the pilot project idea

Public transport in rural areas is under pressure operating cost-efficient and attractive services. Carpooling services help to increase the numbers of sharing privately owned vehicles, thus reducing the overall traffic volume.

The pilot project from the Lucerne University of Applied Sciences and Arts investigates various carpooling business models, i.e. app-based models and app-based models with physical aspects. It also aims to compare the different carpooling business models adopted by various transport companies. Together with the analysis of socio-demographic characteristics of the population in the research area and the ride-selling customers, the project contributes to identify success factors of ride-selling business models in rural Switzerland.

Pilot project challenges

Main challenges of the pilot project are:

  • Lack of viable mobility solutions in sub-urban and rural areas due to high costs of public transport services implementation,
  • High rate of private car use,
  • Potential solution to be tested through the implementation or improvement of carpooling services.


Main and specific objectives of the pilot project

  • We will investigate various carpooling business models comparing them with the ones adopted by various transport companies in order to identify success factors of carpooling business models in rural Switzerland,
  • We want to answer to the question: “Which spatial setting fits to which business model?”


Pilot project target groups

The end users interested by pilot project are members of the general population living in the pilot  sub-urban and rural areas. The aim is to reach the broadest part of population possible in order to reduce car-dependency among them. What is relevant is to understand individual attitudes and beliefs about the current services available in the area and those able to drive towards a broader use of the car-pooling services in general.