V-Mob: “CROSS-BORDER SMART MOBILITY WITHIN THE GREATER REGION OF VORARLBERG”, Austria
Start-up description of the pilot project idea
The Federal State of Vorarlberg is located in the Western part of Austria, surrounded by countries Liechtenstein, Switzerland, Bavaria and Baden-Württemberg (Germany) as well as Tyrol. Due to enhanced free movement of persons and accompanied willingness to travel, thanks to the European Union, borders within this greater region of Vorarlberg become less and less important. As negative consequence, the region of Vorarlberg faces increased traffic volume, accompanied with road congestions as well as increased emissions and pollution that negatively affect citizens’ health and environment. A reason for this is the lack of digital, interconnected information about seamless, cross-border mobility (individual and public transportation).
In the centre of FHV’s pilot are the development of a “Smart Mobility” App. This tool is to a) collect data about (cross-border) mobility behaviours and patterns within the Federal State of Vorarlberg and its neighbouring countries and – basing on these data and information – b) to manage, engineer and design new and innovative services (e.g. public transportation, e-mobility) and service offers that again increase green, sustainable passenger transport within the greater region of Vorarlberg.
The V-Mob pilot aims to collect mobility data and structurally analyse these data. These data capture important information, for example about the frequency of mobility infrastructure, their capacity and utilization.
Pilot project challenges
The major challenge within the V-Mob is the inclusion and integration of the citizens to use provided Melinda solution (App). These app have to be both: a data collector for governance and decision makers as well as info visualizer for applying citizens. This participatory app needs to create benefits for all stakeholder groups in Vorarlberg. Further challenges within the region of Vorarlberg are:
- Reduction of interfaces between service stakeholders
Melinda solution need to decrease the interfaces between governance, decision makers and citizens. It must not have complex interaction mechanisms: it should be simple as possible so that also the “non digital natives” can participate and provide data about their mobility and mobility behaviours.
- Increase of seamless green and sustainable transport options
Melinda needs to provide solutions to increase green and sustainable transport options. The app should provide proposals according to citizens preferences.
- Reduction of individual traffic; reduction of general traffic
According to the preferences of the citizens, proposals of the app should lead to a reduction of individual traffic. The app should create the demand to used public transport and/or sustainable mobility: bike, foot
- Utilization of public transport
The app should lead to increased used of public transport.
- Structured analysis of data and mobility patters
Since Vorarlberg lacks to monitor mobility and mobility patterns, the Melinda project needs to provide mechanisms to control and analyse mobility and mobility patterns. Based on collected data and information, the project needs to provide a tool to structurally analyse these knowledge. It is the major source of innovation, e.g. the development of new services, service offers, etc.
Main and specific objectives of the pilot project
The main objective of the V-Mob pilot is to collect (cross-border) data about citizens mobility, mobility patters, passenger preferences, behaviours and patterns to structurally analyse these. These analyses will be the major source of innovation for governance and decision makers. These analyses will provide data about the use of infrastructure and its further development (e.g. identification of the mobility hubs, construction sites, frequent used streets, shortcuts, etc. Additionally, these analyses enable to compare existing services about mobility, passenger preferences, behaviours and patterns in order to reach set objectives. These are
- Reduction of individual traffic generated with private cars (e.g. especially rush hour traffic) and increased use of public transport.
- Increase of service offers with respect to public transport, car-sharing, green mobility
- Service innovation and development of complementary products/services:
- Borderless traffic solution: interregional timetables and service offerings
- Reduction of modal switches; transportation according to the users preferences
- Detection of the means of transport used for used routes
- Mobility solutions towards the criteria of environment, health, costs, time
- Display of alternative connections that better match the weighted criteria
Pilot project target groups
The V-Mob pilot aims to integrate all citizens of Vorarlberg – there is no dedicated target group since mobility is not restricted to age, gender, etc. The end users interested by Vorarlberg Pilot are members of the general population living in the region. The aim is to reach the broadest part of population possible, in particular commuters towards the area from the surrounding countries (for working or studying reasons).
The citizens need to take part in the Melinda app – registration and tracking of their routes. Due to this data, and thanks to Data Lab, governance and decision makers can organize structured data analysis to (1) better plan cross-border mobility and (2) reduce car-dependency among them.
Connectors of the V-Mob pilot are project observers (Energie Institute Vorarlberg), Smart City Dornbirn, Mobility Providers (e.g. VVV Verkehrsverbund Vorarlberg), etc. These organizations have direct contact to citizens.