Guidelines on communication and increased acceptance of reward/pricing policies
This report provides guidelines and recommendations to policy promoters, such as the Public Administrations, who intend to start a process of stakeholder engagement for the designing of a reward/pricing policy. It is built upon the merging of the traditional approaches to stakeholder and users’ engagement and communication and the field experiences and lessons learned of the nine SaMBA pilot cases from across the Alpine Space area who have adopted behaviour change policy measures.
Annexes of the report:
The nudge approach: Behavioural changes in public transport
The concept of 'nudging' has become famous among environmental behaviourlists as a means to describe and promote changes in behaviour. SaMBA partner Regione Piemonte has looked into the concept and what is means for the public transport sector.
This report summarizes why interventions based on the nudge approach can encourage an increased use of local public transport.
Report on user needs for simulation tool
This report, developed by the SaMBA project partner iSPACE from Salzburg, summarizes the user needs for the SaMBA tool. The SaMBA tool is a simulation tool, aiming at providing insights into planned mobility measures and their impact on behaviour change. Once developed, it will serve local city planers and public authorities in deciding how to promote sustainable mobility within their territory.
To make the SaMBA tool user-friendly and efficient, needs and demands were collected during the workshops along the project lifetime.
Collection of existing tools of impact simulation
This report contains a presentation and review of existing tools regarding the project’s topic that simulate impacts of policies, especially out of the field of sustainable transportation. The aim of this task is to avoid reproducing already existing solutions and for finding ideas/useful components for developing the SaMBA tool (contents, data, functionality, experiences).
The report was produced mainly by SaMBA partner iSPACE Austria, in cooperation with the project partnership.
Reports on Reward and Pricing Schemes
SaMBA's goal is to test rewards and pricing schemes in mobility for the impact on behaviour and their potential to trigger changes. To this end, project partners are developing a tool which supports public authorities in the design of these schemes.
The report on the methodology of co-creation explains the tool and how it can be used.
Furthermore, the SaMBA project supports public authorities looking for effective incentives by providing this extensive overview report on behaviour change theory and the use of rewards for long-term behaviour change. Pilot case findings will be added to the report by June 2020.
Best practice report: Behaviour change policies
This report collects lessons from the best international experiences on mobility change behaviour policies to elaborate a common method to analyse and compare different case studies, in order to support the implementation of the nine SaMBA Pilot Cases in five Alpine Space countries. It focuses on the most important points for behaviour change policies implementation such as citizens/stakeholder engagement, reward/pricing schemes, costs benefits, barriers/solutions, territorial cultural peculiarities.
SaMBA Project Poster and Leaflet
The communication material developed for SaMBA contains a project poster, which is used during public events to increase visibility of the project and to create interest in mobility change.
In addition to the poster, a project leaflet with key messages and pilot areas was developed to give more insights into the SaMBA project.