The concept of the EUSALP Road Show follows from the AlpGov2 application and falls within the scope of Activity A.C.4 “Promotional activities” of the Communication Work package. 

The idea and reasoning behind the concept of the Road Show is described as follow: “Making the EUSALP tangible for citizens is one of the main challenges. With a road show covering all Alpine countries, local and regional stakeholders as well as the civil society will be addressed in a vivid, direct and easy-going way.

This activity will spread the general message that the EUSALP creates sustainable solutions for the benefits of the citizens and brings governments closer to the people.” The Road Show will be coordinated by the Permanent Secretariat of the Alpine Convention, further called PSAC, in close collaboration with the various Action Groups (AGs) and the EUSALP/AlpGov2 communication team.