AlpTextyles Project at Milano Unica 2025
“Alpine threads between tradition and innovation”
An immersive journey through Alpine fibers, stories, sustainable and circular future

July 8-9, 9.30 am - 6.30 pm
July 10, 9 am - 5.00 pm
Hall 4 To8, Fiera Milano, Rho (IT)

At Milano Unica 2025, AlpTextyles presents a stand that is more than a showcase — it’s a landscape to step into. Designed as a multi-sensory journey, the stand invites visitors to explore how Alpine textile traditions are being reimagined for a circular, regenerative future.

To AlpTextyles, heritage is not a memory—it’s a resource. Every material, color, and texture on display reflects years of collaborative research, pilot actions, and community-based innovation across six Alpine countries.

WHAT TO EXPECT

Materials Area – “The Material Roots”
This is where raw materials take center stage: native alpine sheep wools, collected, classified, and narrated through the Library of Alpine Wools. Alongside, artisanal fabrics and natural dye tests showcase a return to ancestral knowledge and the exploration of nature-based fibers. A tactile display invites visitors to rediscover textures, scents, and the natural color variations shaped by the Alpine landscape.

Fashion Area – “Stories woven to wear”
Contemporary garments, developed through collaborations between designers and local textile chains, reveal the ethical and aesthetic potential of alpine wool. Each piece is accompanied by a short story of its creation—from pasture to wardrobe.

AlpTextyles Exhibition – “The Project as a Story”
An exhibition printed on textile panels guides visitors through the main work packages of the AlpTextyles project:
— research into local value chains consumer insights
— community engagement
— technical innovation and sustainability collaborative and experimental design cultural dissemination.

Digital Area – AlpTextyles Metaverse & MOOC Preview
Discover how Alpine textile heritage enters the digital age.
In this space, you can explore the AlpTextyles Metaverse—an immersive virtual world where landscapes, wool, and craft stories are reimagined through interactive experiences. Alongside, preview the AlpTextyles MOOC: a free, open-access online course designed to share sustainable, circular, and heritage-based practices with students, professionals, and communities.

Meeting Zone – “Weaving Connections”
A small welcoming area with printed materials, catalogues, QR codes, seating, and the chance to talk with members of the project team. Designed to encourage exchange with buyers, designers, journalists, and curious visitors.



🌐 AlpTextyles LinkedIn
📹 AlpTextyles YouTube

AlpTextyles Partners
Polo Poschiavo
ZRC SAZU – Research Centre of the Slovenian Academy of Sciences and Arts
emlyon business school
Razvojna agencija Sora
Regione Lombardia
Sistema Moda Italia
BELLISSIMO
Istituto Marangoni
TECHTERA
Stand Montafon
Mediplant
FAU Erlangen-Nürnberg