AlpTextyles Stand at Milano Unica 2025
Stand Montafon with Shuzo Matsuhashi
Coat dress: from Loden legacy to knit innovation
This garment transforms a structured coat into a fluid knitted dress — a symbolic shift that mirrors the journey of Montafoner wool itself: from heritage to reinvention. Designed by Shuzo Matsuhashi, the piece was created using Montafoner Tweed, a textile developed specifically for AlpTextyles by blending 50% Montafon Stone Sheep wool with wool from the Vorarlberg-based company Schöller. The fabric is woven in Höchst by Übelhör and spun and washed regionally in Tyrol, Austria — an entirely Alpine and chemical-free production chain rooted in sustainability and local craft.
Born in Tokyo and based in France, designer Shuzo Matsuhashi studied Textile Design at Tama Art University (JP) and Fashion Design at the University of Applied Arts Vienna (AT). His practice bridges traditional techniques and contemporary fashion, with recent experience at LOEWE under JW Anderson and the launch of his own brand in 2025.
This piece also honors the historic Montafoner Loden — an international staple now revived through a fully regional process using pure Montafon Stone Sheep wool. A nod to tradition, the resilience of local breeds, and the renewed vitality of a textile culture woven into the life of its land and people.
Design
Shuzo Matsuhashi
Textile | Montafoner Tweed
50% Montafon Stone Sheep wool (weft)
50% Schöller wool, Vorarlberg (warp)
Weaving | Übelhör – Höchst, Vorarlberg (AT)
Spinning | Ferner – Unternberg, Tyrol (AT)
Washing | Regensburger – Ötztal, Tyrol (AT)
Doris & Harald “Verner’s”
Alpine Culinary World (AT)
www.verners.at
Loden production | Kreutner Loden – Hart im Zillertal, Tyrol (AT)
Cleaning | Regensburger – Ötztal, Tyrol (AT)
Montafons
Galgenulerstrasse 37
6791 St. Gallenkirch, Austria
Martin Mathies | +43 664 5861214
Peter Kasper | +43 664 5137299
kontakt@montafon.at
www.montafons.at
©Photo: Courtesy of Stand Montafon
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