AlpFoodway

A cross-disciplinary, transnational and participative approach to Alpine food cultural heritage

Communication

WP lead partner: Dislivelli Association 

During the whole project, this WP will involve target groups with different approaches, ensuring transferability and durability of project results.
General communication tasks (media work, events, cultural initiatives, visual and digital tools) are part of WP C. Journalistsbloggers and media relations experts who are locally rooted, have a relevant large communication network and provide communication expertise will be involved to generate innovative communication activities (in local languages). In addition, all other WPs include specific communication activities to contribute achieving each WPs specific objectives.
 
Communication is targeted to two stakeholders levels:
  • international and national (communication products in English and/or in Alpine languages);
  • local and regional (communication customized products).
Through our large observer network results will be spread and made available for a whole range of stakeholders to include them into their policy framework.
 
Activities
  • Start-up communication activities 
  • Publications
  • Digital activities 
  • Public events 
  • Promotional activities 

Start-up communication activities

A detailed communication strategy will be elaborated at the project start to provide a framework for all communication activities throughout the whole project, so that all target groups can be reached with the optimal tools at the right moment. In addition, the WPC-leader will give guidance to all partners in implementing their communication activities.

Documents and results

Publications

Newsletter in English for international target groups (esp. observers). Individual newsletters in local languages for stakeholders in Pilot Areas. Media work takes place at least at project start and end. 

Digital activities

All partners communicate through their own diverse existing online channels. The project website on Alpine Space Platform (regularly updated), external digital medias of AlpFoodway Project Partners and a strong social media presence are the basis for communication activities throughout the project. The website will contain also links to other digital contents developed by AlpFoodway.

AlpFoodway profiles on external digital media (Deliverable D.C.3.2)

Public events

AlpFoodway will be communicated through different public events with different target groups in order to reach a wide public. Public Mid-Term Conference in Innsbruck (AT) Alpine Media Trip and different regional media events will provide broad international media coverage on AlpFoodway. Academic Project Partners will disseminate the project findings participating to important international conferences and congresses. Final Conference will present project results in the framework of the International AlpFoodway Forum in Milan (IT). 

Project events 

Promotional activities

For promotion and visibility at public events, posters and flyers are produced in different languages with customised versions.

  • Project poster
  • Project leaflet 
  • Project video

AlpFoodway official video

 

AlpFoodway UNESCO

AlpFoodway sets the bases for the inscription of the Alpine Food Heritage in the UNESCO Representative List of Intangible Cultural Heritage. One of the steps has been setting up a petition that all who care for the future of the Alps can sign.
To support the petition as well as to illustrate the project to a wider public, a few extra communication materials have been made.