Communication
WP lead partner: Dislivelli Association
General communication tasks (media work, events, cultural initiatives, visual and digital tools) are part of WP C. Journalists, bloggers and media relations experts who are locally rooted, have a relevant large communication network and provide communication expertise will be involved to generate innovative communication activities in local languages. In addition, all other WPs include specific communication activities to contribute achieving each WPs specific objectives.
- international and national (communication in English and/or in Alpine languages);
- local and regional (customized communication products).
Start-up communication activities
A detailed communication strategy was elaborated at the project start to provide a framework for all communication activities throughout the whole project, so that all target groups could be reached with the optimal tools at the right moment. In addition, the WPC-leader gave guidance to all partners in implementing their communication activities.
Documents and results
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Communication Strategy
0.49 mb
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AlpFoodway logo (.png)
0.02 mb
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AlpFoodway logo (.zip - all versions)
0.34 mb
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AlpFoodway logo user manual guide
0.23 mb
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AlpFoodway headed paper (.docx)
0.05 mb
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AlpFoodway headed paper (.pdf)
0.06 mb
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AlpFoodway presentation template (.odp)
0.09 mb
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AlpFoodway presentation template (.ppt)
0.15 mb
Publications
A newsletter in English was sent twice a year for international target groups (esp. observers). Individual newsletters in local languages for stakeholders in Pilot Areas were set up by project partners. Press releases were published to highlight the most newsworthy activities of the project.
Digital activities
All partners communicated through their own diverse existing online channels. The project website on the Alpine-Space.eu domain, AlpFoodway Project Partners digital medias and a strong social media presence were the basis for communication activities throughout the project. The website also contains links to other digital contents developed by AlpFoodway. The AlpFoodway awareness and networking platform focuses on making the Alpine food heritage known to a wider public and on the need to preserve it, also through the nomination to the UNESCO representative list of the intangible cultural heritage.
AlpFoodway platform https://www.alpfoodway.eu/
AlpFoodway profiles on external digital media (Deliverable D.C.3.2)
Public events
AlpFoodway also communicated with different target groups through an array of public events in order to reach a wide public. The Alpine media trip and different regional media events provided international media coverage on AlpFoodway. Academic project partners took part in important international conferences and congresses. The midterm and Final Conference presented project results and let participants learn more about the Alpine food heritage.
Project events
- Project launch event Marseille on February 3rd 2017. Read the news. Read the press release.
- AlpFoodway midterm conference, Innsbruck, October 4th 2018. Read the news. Read the press release.
- Participation to academic conferences and congresses .
- AlpFoodway Media trip and regional media events
- AlpFoodway final community forum Milan, October, 29th 2019
Midterm conference materials
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Save the date for midterm conference
1.01 mb
English
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Midterm conference programme
0.32 mb
English
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Project poster
0.44 mb
Poster - English
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Project poster (print)
4.01 mb
Poster - English
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Project activities posters
0.84 mb
Poster - English
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WP1 example: socio-cultural enquiry
0.41 mb
Poster - English
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WP1 example: intangiblesearch inventory
0.51 mb
Poster - English
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WP2 example: Aftalp
0.52 mb
Poster - English
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WP2 example: Sciatt à porter
0.55 mb
Poster - English
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WP3 example: Little bakers in Bavaria
0.55 mb
Poster - English
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WP3 example: Let's cook and eat the Ratece way!
0.51 mb
Poster - English
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WP4 example: Collaborating for better heritage safeguarding
0.57 mb
Poster - English
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WP4 example: The Lo Pan Ner transnational festival
0.65 mb
Poster - English
Final Community Forum materials
Italian version of midterm conference posters
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Project poster (print)
2.18 mb
Poster - Italian
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Safeguarding poster (print)
0.98 mb
Poster - Italian
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Commercial valorisation poster (print)
1.83 mb
Poster - Italian
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Pilot actions poster (print)
1.63 mb
Poster - Italian
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Networking poster (print)
0.61 mb
Poster - Italian
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Safeguarding example: socio-cultural enquiry (Print)
1.35 mb
Poster - Italian
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Safeguarding example: intangiblesearch (Print)
3.59 mb
Poster - Italian
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Networking example: Lo Pan Ner (Print)
6.13 mb
Poster - Italian
Promotional activities
For promotion and visibility at public events, posters and flyers are produced in different languages with customised versions.
- Project poster
- Project leaflet
- Project video
Materials
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Project poster (all languages) - low
2.4 mb
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Project poster (all languages) - print
3.86 mb
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AlpFoodway leaflet (English) - print
6.35 mb
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AlpFoodway leaflet (French) - print
5.84 mb
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AlpFoodway leaflet (German) - print
5.84 mb
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AlpFoodway leaflet (Italian) - print
5.89 mb
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AlpFoodway leaflet (Slovenian) - print
5.84 mb
AlpFoodway official video
AlpFoodway UNESCO
AlpFoodway set the bases for the inscription of the Alpine Food Heritage in the UNESCO Representative List of Intangible Cultural Heritage. One of the steps has been setting up a petition that all who care for the future of the Alps can sign.
To support the petition as well as to illustrate the project to a wider public, a few extra communication materials were made.