On May, 15, 2019 the MCI Management Center Innsbruck hosted an AlpBioEco Workshop at the Coworking Space "Das Wundervoll".  Fifteen participants with different professional backrounds developed, refined and evaluated various eco-innovative business models for the value chain of apples. Possible fields of application and the economic potential of various tested and validated technological solutions were discussed. 
After the welcome and a short introduction of the "AlpBioEco" project, the participants went together in interdisciplinary groups and discussed preselected future food trends. On the basis of future food trends possible future customer needs were identified and merged with technical solutions. Then concrete products were named, categorized and applied into market strategy segments with its target groups and target markets. In the end the results were summarized. The workshop was an important step in the overall project to test and implement the discussed products and business models in the further course. There is a growing potential in the development of eco-innovative business models in the apple value chain!
We thank all participating experts for their valuable contributions!

For more information about the workshop feel free to get in touch with Ms Juliana Pattermann (Scientific Assistant & Project Management, MCI Management Center Innsbruck) by E-mail (juliana.pattermann@mci.edu) or by telephone at +43 512 / 2070 422

Please visit the Website of the AlpBioEco project partner MCI Innsbruck: https://www.mci.edu/en/

Photos: Creative idea teamwork concept. Group of multiethnic diverse team, business partner, or college students in project meeting at modern office. Five people pointing at lightbulb drawings. © Beer5020 , MCI Innsbruck for AlpBioEco